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The Biggest AI Doesn’t Win. The Right-Sized One Does.

.4 watt-hours. That’s what a single GPT-4o query costs in electricity, according to a benchmarking study published on arXiv last year that tested 30

Ari Morimoto Apr 13, 2026 5 min read min read
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Analysis

The AI ROI Paradox: Marketing's Most Expensive Blind Spot

Forty-nine percent. That was the share of marketing leaders who said they could prove ROI from their AI investments last

Ari Morimoto Apr 11 4 min read min

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