Articles
Opinion

Right-Sizing AI: Bigger Isn't Smarter. It's Just More Costly.

.4 watt-hours. That’s what a single GPT-4o query costs in electricity, according to a benchmarking study published on arXiv last year that tested 30

Apr 13, 2026 · 5 min read min read
Analysis

The AI ROI Paradox: Marketing's Most Expensive Blind Spot

Forty-nine percent. That was the share of marketing leaders who said they could prove ROI from their AI investments last year. A number that, frankly,

Apr 11, 2026 · 4 min read min read
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